Neatly began as my response to a small, everyday challenge, how to give tiny essentials a place that feels calm, organised, and cared for. I shaped the brand as a warm, dependable companion, using a minimal visual identity, soft colours, and clean structure to reflect the quiet helper the box becomes in daily life. I built the entire system from the name and logo to the illustrations and packaging form by focusing on clarity, honesty, and ease. Every line drawing, fold, and colour choice was designed to make organisation feel gentle and effortless, turning a simple storage box into a thoughtful experience by the packaging and not just the product.