This magazine ad reimagines Sugar’s Mojito-flavoured lip balm as a refreshing drink-inspired experience. The concept focuses on hydration, nourishment and freshness, visually linking the lip balm to the qualities of a mojito. I used a vector illustration style and cool colour tones to enhance the fresh, minty feel of the product. The composition is playful yet clean, making the ad eye-catching while clearly communicating the product benefits. The design subtly sells the idea that the lip balm feels as refreshing as your favourite drink.